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Roots Be Nice Campaign – Strong & Sweet

Being Canadian and being nice are one and the same. My American colleagues always make fun of me for waving people through in traffic or occasionally pronouncing words “funny.” But these are the [...]

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Cheerios Bring Back the Bees – A Public Education

While there is a general branding rule of never messing with your logo, the Cheerios campaign to #BringBacktheBees is a perfect example of an exception to that rule. Earlier this year, the [...]

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Heineken Worlds Apart Commercial – Saved by the Beer

I just came across this brilliant little advert and predictably fell in love with it. Touted as the anti-Pepsi ad, it focuses in on some average Brits in post-Brexit reality. Set to look like an [...]

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April the Giraffe – Social Media Star

If you haven’t heard of April the giraffe, then you’re living under a rock. For the better part of April (the month), YouTube eyes were on April (the giraffe) as the world waited for the birth of [...]

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Wendy’s Social Media – from Sweetheart to Screw-up

To say that your company should be on social media is the ultimate understatement. Social media is a fast, grassroots way to connect with your customer (or potential customer). Whether it’s [...]

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This is Not Creative – Kendall Jenner’s Pepsi Protest Commercial

Poppin’ the top of a soda can got a whole lot more heated yesterday with Pepsi pulling the new, exceptionally hated ad featuring Kendall Jenner and Skip Marley. (Reminder: it’s not just her in [...]

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When Breath Becomes Air Book Review

Want to win my copy of When Breath Becomes Air by Paul Kalanithi? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment. “Ma’am – are you alright?” [...]

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GIRLBOSS Book Review

Want to win my copy of #GIRLBOSS by Sophia Amoruso? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment.   I picked up a copy of #GIRLBOSS [...]

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Extreme Ownership Book Review

Want to win my copy of Extreme Ownership: How US Navy SEALs Lead and Win by Jocko Willink and Leif Babin? Shout me on social media & I’ll send it to you with a favourite passage marked for [...]

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#RideforOlivia Social Media Campaign – No Borders in Equestrian Disciplines, Levels, and Geographies

The hashtag took on a life of its own. How could one ever imagine a swell of over 3.2 million photos from across the world, and all in a matter of a couple of days? It’s a level of “viral” that [...]

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Farewell Kabul Book Review

Want to win my copy of Christina Lamb’s Farewell Kabul? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment.   I have a bit of a strange [...]

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Celebrity Marketing Tactics – Social Media Listening and Applying it To Your Business

Perusing the media headlines, it is all too common to see the celebrity marketing machine putting focus on useless things like duck lips, big butts, and fashion blunders. But once in a while, [...]

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Rogers Talks Small Business – Event Recap

I recently attended a neat half-day power jam for small businesses put on by Rogers. I know, right? That Rogers that is in your living room or powering your WiFi. They seem to be quite focused on [...]

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Being Beezie: An Inspiring Spruce Meadows Course Walk with Beezie Madden

I recently had the opportunity of a lifetime to ship out to Spruce Meadows to witness their Masters series of show jumping in the flesh, and to observe Beezie Madden do a course walk before the [...]

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The Confidence Code Book Review

Want to win my copy of The Confidence Code? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment.   Fake it till you make it. We’ve all been [...]

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Die Empty Book Review

Want to win my copy of Todd Henry’s Die Empty? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment.   Death is scary when we’re not [...]

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Scaling Up Farther, Faster & Effectively – Event Recap

Earlier this summer, I attended a delightful conference about the topic of scaling. Hosted at my alma mater, the Rotman School of Management, “Scaling Up Farther, Faster & Effectively” was [...]

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2 Lessons on Growing Your Offerings from 889 Yoga’s Christine Russell

Earlier this year I had the privilege of having a mentorship chat with one of the co-founders of 889 Yoga, Christine Russell. Aside from getting me hooked on a cold pressed juice from Fresh (#07 [...]

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F**k It Therapy Book Review

Want to win my copy of John C. Parkin’s F**k It Therapy? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment. Who hasn’t ever said “f**k [...]

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I am Malala Book Review

Want to win my copy of I Am Malala? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment.   Malala Yousafzai has accomplished more by the age [...]

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#ConvRoadTrip Unbounce Conversion Road Trip Recap

Everyone loves when their favourite musicians go on tour, let alone when they do a kick-ass collab. Maybe it’s the boy bands, the country crooners, or the revival of a favourite rock band that [...]

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Lessons from Mr T: You Can Learn a Lot About Confidence from Horses

I started horseback riding as an adult about four years ago and was really determined to pick up the sport because I sensed that I could learn a lot about confidence from horses. My mum was one [...]

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Notes on Content Marketing Best Practices | Marketing Mag Conference

I love going to conferences, talks, and seminars or even doing online courses and webinars. I guess I’m a bit of a knowledge junkie like that. Heck, I even volunteer for the AMA and dedicate [...]

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Visa Premium Credit Cards and Lady Antebellum – A Marketing Win

The financial services space is cluttered enough, let alone when promoting flavour-of-the-week offerings from premium credit cards (which you’ve likely CASL opted out of already). American [...]

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Mobile Payment Panel | AMA Panel

In my role as the Director of Programming of Round Tables for the AMA Toronto Chapter, I am going to be working to put together great events and panels like this one. Please get in touch or Tweet [...]

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Cookie Flaws and Cross-Device Problems | AWXI Panel

#cross-device problems   One of my favourite things in the world is to attend seminars and events and take copious amounts of notes. Often colour coded, these notes are likely housed in one [...]

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Win with Mobile Behaviour, not Tech | AWXI Panel

Google superstars talk about mobile behaviour as the root to winning over technology, with a great example from Macy’s.   One of my favourite things in the world is to attend seminars [...]

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Rethinking Marketing to Women | AWXI Panel

Sheryl Sandberg talks threesomes and salads, and spurs discussion about altruistic business models, the state of female imagery, and marketing to women.   One of my favourite things in the [...]

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Sheryl Sandberg at AdWeek | AWXI

I kicked off my first run at AdWeek with a pretty major panel session. Facebook COO Sheryl Sandberg moderated “Rethinking Marketing to Women” with Jonathan Klein (CEO of Getty [...]

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Overcoming Negative Experiences – Get Back on the Horse

Overcoming negative experiences is something that challenges anyone – from the boardroom, to the athletic arena, the classroom/recess field (or even the bedroom!). The saying “once [...]

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Just Is – An MBA Girl Shares Her Perspective

I wrote this post for the Forté Foundation a couple of months back about being an MBA gal. They asked their members what we would say to other women to help them get off the fence and on the path [...]

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Do the Work Book Review

Have you ever experienced a slump? You know, one of those slumps where the days blur together and you feel like you’re in a tornado of unproductive? Maybe you’re overwhelmed with [...]

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My Book Launch Party | Diary of an Eavesdropper

11-1-11 is such a beautiful, symmetrical date. I was thrilled to celebrate  Awake but Dreaming with some amazing people in an amazing space…with amazing food…for my book launch party. [...]

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Meet the Girls | Book Launch Party

It’s been a long time overdue…but it’s finally time.   To be honest, the Awake but Dreaming journey began four years ago when I started putting down my story on a mattress [...]

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If You Have to Cry, Go Outside Book Review

Want to win my copy of Kelly Cutrone’s If You Have to Cry, Go Outside? Shout me on social media & I’ll send it to you with a favourite passage marked for your enjoyment.   I was [...]

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Four Seasons Book Review

Want to win my copy of Isadore Sharp’s Four Seasons: The Story of a Business Philosophy? Shout me on social media & I’ll send it to you with a favourite passage marked for your [...]

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Eat-Clean Diet Book Review

As the staple covergirl of Oxygen Magazine, Tosca Reno is the exception to the rule. She looks like a hard-bodied-perfect skin-immaculate smile Baywatch poster child. One who must share the same [...]

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Book of Secrets Book Review

On my bedside table this week was The Book of Secrets by M.G. Vassanji (another Toronto resident). I’m not usually into this type of book…but found that I couldn’t put it down [...]

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Secret Daughter Book Review

On my bedside table this week was Secret Daughter by Shilpi Somaya Gowda (a Toronto native!). Overall…a really nice read. It was lent to me months ago by a close family friend.   The [...]

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ABD Cover Preview and Self-Publishing

Last night I was fortunate to unveil the cover for my forthcoming book, “Awake but Dreaming.” It was lovely to have some friends and collaborators on hand to unwrap this early [...]

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