Areas of Expertise
01 / Marketing Strategy
Modern marketing strategy demands entrepreneurial spirit and agility. We audit, research, and plan full stack marketing plans that can be handed off to your in-house team (or executed by ours). A fresh set of eyes can energize and sharpen your business for success.
Learn more about our hybrid style of creative business thinking.
02 / Practical Websites
Everyone needs a website to make their mark. As fellow entrepreneurs, we take a methodical bootstrapping approach to website projects that help keep your budgets in check. Whether it’s a copy and functionality review or a net-new build, we’ve done it with WordPress, Squarespace, Shopify, WooCommerce…
Learn more about our website work.
03 / Content Marketing
Unclear about your messaging, positioning, or how to best communicate? Time to revise and revamp? Need a ghostwriter to offload the burdens of content creation?
We write, design, and distribute quality content that aligns you shoulder-to-shoulder with your audience.
Learn more about our dedication to excellence.
Maya captures and develops a brand’s voice into strategic content, personalizing each approach for the brand itself, a key skill we look for at Horsefly. Her writing consistently hits the mark, making her an exceptionally reliable contributor. She is equal parts creative and methodical and manages her deliverables efficiently with the perspective of a seasoned account and project manager.
Maya’s tenacity and commitment to the success of a plan is unique. Running a successful company requires trusted, talented, authentic, passionate people committed to doing whatever it takes to realize a vision. To find some of those traits in a person is common, to find them all is rare. Maya is that rare find. When it comes to marketing, it’s easy to get stuck in the weeds. Maya knew where to start and where to focus our time and resources so that we could execute a bold growth roadmap. She took the time to understand my company, our history, purpose, value, and values to craft the voice of our brands and create realistic marketing strategies. Above all else, I trust Maya deeply as a sounding board whose advice has never steered my wrong.
As any business owner understands one must wear many hats. Marketing with all its components requires a high level of skill and consistency and we struggled to find the time and did not have the expertise to be effective. It can be overwhelming but working with Maya brought a sense of relief (and engagement with our content). There is a distinct difference between working with a writer and working with Maya. She felt as though she was truly part of our team and not an outside contractor. Her care to understand our business strategy and goals adds a valuable dimension that goes well above what a standard copywriter provides. Her genuine care and thoughtfulness make her a loyal, trusted collaborator I can count on.
Launching an established brand in a new geographic market has a whole set of challenges that not everyone can handle. Everything feels like it needs to get done all at once, but budgets are limited (and so is time). Working with someone who understands the need to prioritize is critical. Maya gave me confidence and ease because I knew she had my best interest in mind. Her genuine care and entrepreneurial spirit meant she treated the budgets like her own money, trying to be as economical and practical by prioritizing the “musts” over “nice to haves.” She kept me reined in with her calm, straight-forward style and I trust her advice completely. Having a consultant who can look at both the business side and the creative is a rare find.
“I had the pleasure of working with Maya on the Give a Latte Campaign in support of Autism Ontario. Maya spearheaded this extremely successful crowd-funding campaign utilizing her extensive strategic marketing skills and her social media prowess. Thanks to Maya’s project management skills, this campaign more than tripled its initial goal and will make a difference in the lives of adults living on the autism spectrum. I would highly recommend Maya for all things digital marketing!”
“Passion, creativity, care, and genuine excitement for her work are all ways I would describe the experience of working with Maya. She has demonstrated a genuine interest for our business. A prime example of this is her leadership in creating an "Inspiration Folder" for us to brainstorm ideas and keep up with industry trends. Dedicated to excellence, Maya has always fostered an open and honest dialogue and provided well thought out advice to help us reach our goals. Always thinking outside the box, Maya's creative ideas and approach are refreshing.”
Maya is someone I trust as a solid advisor to my business line. She always had my back and is solutions-focused to swiftly “get it done.” Her quick thinking and determination helped us achieve great change and her creativity raises the bar. I could hand off projects to her with full confidence she would take them across the finish line, and know she is advising me on the best approach along the way.
“Maya is a natural when it comes to providing her clients with valuable content that is tailored to their brand and crafted to provide the greatest results. Her attention to detail, poised personality and clear communication style makes her a true pleasure to work with. ”
“Major projects like websites and communications changes require a lot of patience and persistence. Maya was a great asset to me during a major website redesign and re-branding (and all that entails); her dedication to capturing detail and building working relationships was what moved project status. She genuinely cares to make a difference and work collaboratively, and all her advice and feedback is transparent and thoughtful.”