Roots Be Nice Campaign – Strong & Sweet

Being Canadian and being nice are one and the same. My American colleagues always make fun of me for waving people through in traffic or occasionally pronouncing words “funny.” But these are the [...]

Cheerios Bring Back the Bees – A Public Education

While there is a general branding rule of never messing with your logo, the Cheerios campaign to #BringBacktheBees is a perfect example of an exception to that rule. Earlier this year, the [...]

April the Giraffe – Social Media Star

If you haven’t heard of April the giraffe, then you’re living under a rock. For the better part of April (the month), YouTube eyes were on April (the giraffe) as the world waited for the birth of [...]

Wendy’s Social Media – from Sweetheart to Screw-up

To say that your company should be on social media is the ultimate understatement. Social media is a fast, grassroots way to connect with your customer (or potential customer). Whether it’s [...]

#RideforOlivia Social Media Campaign – No Borders in Equestrian Disciplines, Levels, and Geographies

The hashtag took on a life of its own. How could one ever imagine a swell of over 3.2 million photos from across the world, and all in a matter of a couple of days? It’s a level of “viral” that [...]

Celebrity Marketing Tactics – Social Media Listening and Applying it To Your Business

Perusing the media headlines, it is all too common to see the celebrity marketing machine putting focus on useless things like duck lips, big butts, and fashion blunders. But once in a while, [...]