Roots Be Nice Campaign – Strong & Sweet

Being Canadian and being nice are one and the same. My American colleagues always make fun of me for waving people through in traffic or occasionally pronouncing words “funny.” But these are the [...]

Cheerios Bring Back the Bees – A Public Education

While there is a general branding rule of never messing with your logo, the Cheerios campaign to #BringBacktheBees is a perfect example of an exception to that rule. Earlier this year, the [...]

Heineken Worlds Apart Commercial – Saved by the Beer

I just came across this brilliant little advert and predictably fell in love with it. Touted as the anti-Pepsi ad, it focuses in on some average Brits in post-Brexit reality. Set to look like an [...]

Wendy’s Social Media – from Sweetheart to Screw-up

To say that your company should be on social media is the ultimate understatement. Social media is a fast, grassroots way to connect with your customer (or potential customer). Whether it’s [...]

This is Not Creative – Kendall Jenner’s Pepsi Protest Commercial

Poppin’ the top of a soda can got a whole lot more heated yesterday with Pepsi pulling the new, exceptionally hated ad featuring Kendall Jenner and Skip Marley. (Reminder: it’s not just her in [...]

Celebrity Marketing Tactics – Social Media Listening and Applying it To Your Business

Perusing the media headlines, it is all too common to see the celebrity marketing machine putting focus on useless things like duck lips, big butts, and fashion blunders. But once in a while, [...]

Rogers Talks Small Business – Event Recap

I recently attended a neat half-day power jam for small businesses put on by Rogers. I know, right? That Rogers that is in your living room or powering your WiFi. They seem to be quite focused on [...]

2 Lessons on Growing Your Offerings from 889 Yoga’s Christine Russell

Earlier this year I had the privilege of having a mentorship chat with one of the co-founders of 889 Yoga, Christine Russell. Aside from getting me hooked on a cold pressed juice from Fresh (#07 [...]

Notes on Content Marketing Best Practices | Marketing Mag Conference

I love going to conferences, talks, and seminars or even doing online courses and webinars. I guess I’m a bit of a knowledge junkie like that. Heck, I even volunteer for the AMA and dedicate [...]

Visa Premium Credit Cards and Lady Antebellum – A Marketing Win

The financial services space is cluttered enough, let alone when promoting flavour-of-the-week offerings from premium credit cards (which you’ve likely CASL opted out of already). American [...]

page 1 of 2